Operative

Operative Media, Inc. operates as an advertising business management company that provides software solutions to media and advertising industries worldwide. Its Operative.One SaaS based platform integrates business processes and systems that enable organizations to package, sell, traffic, manage, optimize, and collect revenue on advertising products. Operative Media, Inc. was formerly known as Trafficmac, Inc. and changed its name to Operative Media, Inc. in July 2005. The company was founded in 2000 and is based in New York, New York.