A widely recognized expert in mapping, geo-spatial applications, and scalable web services, Thota is a software entrepreneur notable for starting a service called Dealmap, which launched DealExchange to help publishers and local businesses distribute and promote local deals and was the first platform that empowered all the key constituencies of the local deal ecosystem — from the local business to the publisher, and ultimately the consumer.
Thota joined Microsoft as a software engineer in 2003, contributing to development work with various projects until 2007. In February 2007, Thota helped found the start-up firm Center'd, which developed a service called thedealmap.com.