Sorenson Media

Sorenson Media was established in December 1995 to address market demand for rich online media content by developing innovative, cost-effective video encoding technology that significantly reduced bandwidth requirements while preserving the highest video quality. Originally called Sorenson Vision, the company developed technology licensed and ultimately acquired from Utah State University. The company first unveiled its "codec" (compression and decompression tool) at a developer's preview at MacWorld Expo in January 1997.