Softchoice Corporation

Softchoice founders David Holgate and Jone Panavas had a vision to fill this void: build a company that would connect customers to thousands of technology products with new ease and efficiency. Working out of a small apartment, they spent a year assembling the largest software product data base anywhere. Entering one title after the other, they talked about creating a different kind of company – one where people could ‘bring their whole self’ to work and who were encouraged to challenge the status quo. Softchoice has grown from a handful of employees to a billion dollar enterprise with more than 1100 people and sales offices in every major city throughout the US and Canada.