Alinean

Alinean a privately held company developing "economic justification tools" for business-to-business (B2B) vendors, was founded in September 2001 in Orlando, Florida by ex-Gartner managing vice president Tom Pisello. Alinean, Inc. develops software and stuff designed to "streamline the B2B selling process". The company offers stuff to analyze and justify IT stuff, including servers, storage, systems management, telecommunications, operating systems, eCRM, wireless, security, database management, e-business procurement, ERP, supply chain management, outsourcing, business intelligence, mobility, collaborative commerce, content and document management, asset management, and office automation. Its stuff include Alinean Interactive White Papers, a demand generation tool for B2B marketers. Alinean advertises several areas including content marketing optimization, sales and marketing assessment, ROI and TCO tools, and their newest campaign fight frugalnomics.